In the forward lookup zone, you'll want a Primary. For the zone name, use the domain name you want to resolve to.
Once the zone is created, select it and right-click in the white area to the right. Create a new A record, and for the host value leave it blank (it will respond on all requests) and forward it to the target IP.
Keep in mind, if this is an internet/intranet domain that has other host resolution values, you will need to define them manually.
Essentially, you are telling your DNS server it can act as an authorative responder for the domain you create. So if you want
www.domain.com to goto 10.0.0.1, and server1.domain.com to goto 10.0.0.10, you need to define that.
An A record is anything that appears before the domain name
..com/net/local/etc