If your SBS server will be providing DNS you will need to create a Reverse lookup zone for your mail server's IP. Open DNS> rightclick reverse lookup zone> New Zone
As an example, If your mail server's IP was 192.168.120.5 you would create a reverse zone called 120.168.192.in-addr.arpa
Once the zone is created you would right click on zone and choose new Pointer(PTR). For the host IP number just put the last digit of the IP, in this example 5. in hostname put mail.yourdomain.com
Your ISP should be set up to point to your DNS server