IIS does not have a MIME type for the extension and assumes the file should not be transferred.
Assuming IIS version 6 (options may vary in other versions):
start IIS manager (administrative tools)
server name (local computer)->properties->button Mime Types
create a new mime type (button new....)
extension: .hl7
mime type: text/plain
Restart IIS
Now the .hl7 file should be displayed as a text file in your browser